About us

Services
and
history

Be You all started with a vision that I give all Glory to God for, I poured tears, sleepless nights, doubts and a lot of hesitation. Blessed for the people that I have around me that supported me through all this and that pushed me to keep going when I had no idea what I was doing. Growing up I was forced to change who I was to be able to fit in relationships, family and friendships so little by little I started doubting my identity later I realized that nothing was wrong with me so I started to Embrace Myself and becoming the best version I have ever been. BeYou for me is not only just a brand but a way to let woman express themselves in who they truly are in their clothing & letting go of long-held beliefs about who you're supposed to be. Go out there and be authentic girl, finish that rep and Embrace your Self.

For we are God's masterpiece. Define yourself through the hands and eyes of a true artist. Ephesians 2:10

People
and
culture

"As the owner of JC Be You Shop, I am deeply committed to empowering women through our unique approach to sportswear. Our brand is more than just a store; it's a platform that celebrates and supports the advancement of young women in the world of fitness and business. We don’t just sell athletic apparel; we foster an environment that nurtures the professional growth of women who are reshaping the industry with innovative business models and leadership.

I believe in the power of our community and the transformative impact of providing a voice to young female leaders. By focusing on empowering young women, we're not only enhancing their personal and professional lives but also creating a supportive network that propels them to succeed in every challenge they face. Our commitment to these values drives the success of JC Be You Shop, as we continue to support and inspire women to 'be you'—bold, unapologetic, and fearless."

                                                                 Jessica Calderin

Jessica Calderin
Owner and Founder

"In every stride, discover the power within you. Your sportswear channels the strength of a warrior and the elegance of a dancer. Be you, inspire, and become unstoppable."